




Collect all the business cards to create your own giant redwood forest scene.
The menus pair the small type with giant type to play up the scale. The often changing food and dessert menus are printed right from the website so they only have to be updated in one place.
The responsive website is minimal and informational, providing important content like the hours and address at the very top, with no scrolling required. Different sets of giant letters appear as background graphics every time you load the page, but do not compete with the beautiful food photography.
Photo Credit: Chicago Tribune
Photo Credit: Chicago Tribune
Social media graphics.
During the pandemic, Giant shifted gears, opened up a food truck and started selling to-go items.