As a token of appreciation for attending the show, guests receive custom-designed tote and paper bags—perfect for carrying home their one-of-a-kind finds.
photo by Jaclyn Simpson / courtesy of OOAK
photo by Jaclyn Simpson / courtesy of OOAK
photo by Jaclyn Simpson / courtesy of OOAK
Social media plays a major role in the show’s advertising, and we design a series of posts for each event.
In the weeks leading up to the show, street banners are installed around the Merchandise Mart, helping spread the word about the upcoming event.
Inside the Merchandise Mart, digital kiosk displays and elevator signage serve as promotional touchpoints.
The show organizers go to great lengths to spotlight participating artists. They curate a series of “Meet the Makers” social media posts and create studio tour videos that are showcased on the website.
Each show invites attendees to vote for their favorite artist. The artist receiving the most votes is honored with a special gift that features the show’s branding.
Throughout the year, the event organizers send out promotional and informational newsletters, each one custom-designed to reflect the show’s aesthetic and keep the community engaged and informed.
